AUTOMOTIVE TECHNOLOGY & F&I ADVISORY

We help companies solve problems.

Automotive technology consulting and market intelligence from a team who's actually built the businesses, closed the deals, and run the F&I platforms — not consultants without real-world experience.

Quarterly industry insights, straight from Brian Reed. No spam.
DEALERS LENDERS F&I PROVIDERS ADMIN- ISTRATORS DIGITAL RETAILERS AUTO AGENTS DIGITAL AUTO ADVISORS
2006
AWARD
JD Power & Associates "Pioneer of the Internet" — awarded for establishing auto finance on the internet. Also recognized as an Auto Finance Innovator by Lightico.
$2B+ FINANCE CO. F&I EXPRESS FOUNDER TRUECAR / ZAG CAPITAL ONE AUTO FINANCE
SERVICES & OFFERINGS

Where the industry has questions, we've been in the room.

Six areas of focused expertise, built from decades of operating — not observing — the automotive finance and insurance vertical.

M&A

M&A Strategy — Buy/Sell & Fundraising

A team who's built and sold businesses and raised significant outside capital. We help you prepare to raise or sell, and connect you to the right capital and buyers.

INTELLIGENCE

Market Intelligence in Automotive Technology

Fast, connected market intelligence — from how dealership F&I really works to how online sales and marketing are shifting month to month.

F&I TECH

F&I Product Technology & Consulting

As margins compress and consumers expect a streamlined online process, we help F&I providers, agencies, and dealers evaluate what technology is actually right for their customers.

COMPLIANCE

F&I Product Cancellations for Auto Lenders

Regulators and class-action counsel are closely watching cancellation refund practices. We're subject-matter experts across lenders, F&I providers, and dealers on getting this right.

FINANCIAL SERVICES

Automotive Financial Services Consulting

Seasoned veterans in loan origination, loan servicing, product cancellations, credit risk, and digital retailer integration — available by project or on an ongoing basis.

STARTUPS

Business Strategy for Startup Entrepreneurs

Business strategy and hands-on consulting for automotive entrepreneurs building the next generation of the industry.

LEADERSHIP

Led by Brian Reed

Brian Reed, Founder of Digital Auto Advisors
Founder, Digital Auto Advisors

Brian Reed

Founder & Advisor — Automotive Technology and F&I

Brian has demonstrated success as an intrapreneur and entrepreneur, from Fortune 500 companies to start-ups, with a masterful understanding of business and customer issues alongside deep technological knowledge.

Since 2009, Brian has focused on solving problems relative to the processing of F&I aftermarket products for administrators, dealers, lenders, agents, and digital retailers. In addition to founding Digital Auto Advisors, he's an advisor and board member to several automotive technology organizations and an early-stage investor in the space.

  • 2006JD Power & Associates "Pioneer of the Internet" — for establishing auto finance on the internet.
  • —Built a $2 billion+ indirect auto finance company.
  • —Started an internet auto loan business within Daimler Benz that merged with PeopleFirst and was sold to Capital One Auto Finance.
  • —Headed the strategic and financial partnership at COAF that became TrueCar; later sat on the Zag/TrueCar board.
  • —Founding CEO of Pricelock, fuel hedging services for businesses and consumers.
  • —Co-founder & CEO of Intersection Technologies — F&I Express, market leader connecting F&I providers and administrators to the marketplace.
  • —Assembled the largest network of aftermarket F&I providers in the industry, winning multiple industry awards.
STRATEGIC AFFILIATION
● OPERATING PARTNER, AUTOMOTIVE VENTURES

Backing the next wave of mobility technology.

Brian serves as an Operating Partner at Automotive Ventures, a global seed-stage mobility investor partnering with exceptional founders across connectivity, autonomy, decarbonization, and the future of auto commerce and dealership technology.

That vantage point — sitting alongside founders and funds shaping what's next — feeds directly back into the market intelligence and technology guidance Digital Auto Advisors brings to its clients.

Visit Automotive Ventures View Portfolio
56
PORTFOLIO COMPANIES
$500K
AVG. INITIAL CHECK SIZE
25+
YEARS IN AUTO INDUSTRY
3
AUTOMOTIVE VENTURES FUNDS
TEAM EXPERIENCE & EXPERTISE

Bench strength across the full automotive finance stack.

Strategy & Leadership
  • Multiple C-level executives from automotive & financial services
  • IT architecture, engineering, infrastructure, cloud
  • Business strategy and planning
  • Digital retailing
  • Buy- and sell-side representation
  • Automotive marketing and business development
F&I & Compliance
  • F&I product expertise and technology
  • Automotive dealer technology
  • Automotive and lender compliance
  • Dealer compliance
  • Aftermarket F&I product administration
  • Attorney General experience (8 years)
  • F&I product compliance
  • F&I aftermarket product cancellations
Lending & Research
  • Automotive direct lending
  • Automotive indirect lending
  • Direct-marketed, indirect lending
  • Automotive F&I product market research
  • Automotive lender market research
  • F&I product agent distribution
  • Provider, TPA & administrator research
  • Dealership technology & DMS selection
  • F&I menu selection
QUARTERLY NEWSLETTER

Industry insight, sent straight from Brian.

No noise, no filler — just what's actually moving in automotive F&I and technology, four times a year.

GET IN TOUCH

Contact us to find how our services can benefit you.

Address
4446 Songbird LN
Evergreen, CO 80439
Email
brian.reed@digitalautostrategy.com
Phone
817-851-8229
LinkedIn
linkedin.com/company/digitalautoadvisors